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Profiles

Companies come to Majority Marketing with the following challenges and questions:

• We would like our salesforce to have more confidence in networking with, marketing to, and selling to women.
• We've discussed the opportunity of marketing to women, but we don't have a strategy.  Meanwhile, our competition seems to be moving forward.
• We know the women's market is a large untapped opportunity in our industry, but we just don't know where to start.
• We have developed a 'women's initiative' in our company, but it is too narrowly focused and has only held a couple of luncheon events.  How do we really capitalize on the group without creating a huge workload?
• We have anecdotal evidence to suggest that we have an untapped women's market in our industry.  We'd like to know exactly where the market opportunity is.

Majority Marketing has trained and/or consulted to professionals within the following companies:

          Financial Services

          RBC Investments

          RBC Insurance

          TD Waterhouse

          Clarica

          CIBC Wood Gundy

          Investors Group

          Legal Services

          Gowlings Lafleur Henderson

          Canadian Bar Association

          Retail

          Rogers Wireless Express

         Other

         Ottawa Centre for Cognitive Therapy

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