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Books & Websites

Recommended Books

Please see below for a list of recommended books, or if you prefer, click here for a downloadable list in pdf. (scroll down further for recommended websites).

The Power of the Purse - Fara Warner

Publisher: Pearson Prentice Hall; ISBN 0-13-185519-0  (2006)

Why Gender Matters - by Leonard Sax, M.D., Ph.D

Publisher: Doubleday; ISBN 0-385-51073-X  (2005)

Don’t Think Pink - Lisa Johnson and Andrea Learned

Publisher: American Management Association; ISBN 0-8144-0815-X   (2004)

Marketing to Women: How to Understand, Reach and Increase your Share of the World’s Largest Market Segment - Martha Barletta

Publisher: Dearborn Trade Publishing; ISBN: 0-7931-5963-6   (2003)

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy - Mary Lou Quinlan

Publisher: John Wiley & Sons Inc.; ISBN: 0-471-36920-9   (2003)

The 80% Minority -Joanne Thomas Yaccato

Publisher: Viking Canada ISBN: 0-670-04357-5   (2003)

Re-imagine!: Business Excellence in a Disruptive Age - Tom Peters

Publisher: Dorling Kindersley Limited; ISBN: 0-7894-9647-X   (2003

GenderSell – How to Sell to the Opposite Sex - Judith C. Tingley, Ph.D, & Lee E. Robert

Publisher: Touchstone; ISBN 0-684-84385-4   (1999)

You Just Don’t Understand - Deborah Tannen, PhD

Publisher: Ballantine Books; ISBN: 0-345-37205-0   (1990)

Websites - Women’s Business Networks and Conferences

RBC Canadian Women Entrepreneur Awards www.theawards.ca

HSBC Women of Influence Luncheon Series www.womenofinfluence.ca
CATA-WIT – Canadian Advanced Technology Association – Women in Technology  www.cata.ca/Communities/wit
CWC – Canadian Women in Communications www.cwc-afc.com
WBN – Women’s Business Network www.womensbusinessnetwork.ca
Wired Woman Society www.wiredwoman.com
WMF - Women Moving Forward www.womenmovingforward.com
WXN – Women’s Executive Network www.wxnetwork.com
National Women’s Show www.nationalwomenshow.com
Power Within for Women www.powerwithin.com

Websites - Marketing to Women Conferences
www.m2w.biz – Chicago, USA
www.opendialogue.com – Toronto, Canada
www.strategymag.com/women - Toronto, Canada
www.rethinkpink.com – London UK