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Marketing to Women Newsletter

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Article Archive

3 Ways to "Help Her Buy"

(Really) Last Minute Gift Ideas for those Empowered Women & Girls in Your Life Develop Stronger Relationships Faster...

If Harley Davidson can do it, you can do it ...

Do Your Marketing Materials Gain Her Attention? ...

The Strategic Choice You Must Make...

The Importance of Detail...

Her Time Pressures and their Influence on Your Business...

Alternatives to Golf Games and Hockey tickets - Events that Strengthen Her Loyalty...

How Women and Wine Can Grow Your Business...

Other Published Articles

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"Keys to Recruiting and Retaining Women Professionals" - Oil & Gas Inquirer, February 2009

"A Step in the Right Direction" - Canadian Lawyer Magazine, June 2008

"What do Women Want?" - Speaking of Impact Magazine, May 2008

"Marketing Events to Female Decision Makers" Strategies - The Journal of Legal Marketing, February 2008

"Senior Women Lawyers Vastly Underrepresented" - Law Times, January 2008

"Marketing Your Firm to Women - Don't Just Paint it Pink" - Addendum (Canadian Bar Asociation), August 2007

"Building Blocks of Trust Can Differ Between Men and Women" - Addendum (Canadian Bar Association), June 2007